Last updated: 2026

American Pure Pool Service & Repair ("we," "us," or "our") operates https://americanpurepoolsv2.netlify.app. This Privacy Policy explains what information we collect, how we use it, and your choices. This policy is posted on our website as required by the California Online Privacy Protection Act (CalOPPA).

Questions or privacy requests: justinpowell@att.net, (916) 806-6296, or (530) 878-2529.

What we collect

When you contact us

If you submit our contact form, we collect the information you provide: your name, email address, phone number (if you include it), city or service area, and your message. We use that information to read your inquiry and respond about pool service, repairs, or estimates.

If you call us instead of using the form, we may collect your phone number, name, address or service location, and details about your pool and the services you need. That information is used to provide quotes and schedule service.

When you browse the site

Our hosting provider, Netlify, automatically collects basic technical data when you visit the site. That can include your IP address, browser type, pages viewed, and the date and time of your visit. Netlify uses this data to host the site, keep it secure, and troubleshoot problems.

On our live production site, we use Umami Analytics to understand how visitors use the website (for example, which pages are viewed). Umami is privacy-focused and does not use cookies for tracking. Aggregated usage data may include pages visited, referrer, browser type, device type, and general location. See Umami's privacy policy: https://umami.is/privacy.

The homepage includes an embedded Google Maps display showing our service area. When that map loads, Google may receive technical information such as your IP address and browser type. We do not control what Google collects through the embed. See Google's privacy policy: https://policies.google.com/privacy.

Theme preference

If you switch between light and dark mode, your choice may be saved in your browser's local storage. That setting stays on your device. We do not receive it.

Cookies and similar technology

We do not use advertising or cross-site tracking cookies on this website.

Umami does not use advertising cookies on this site. Netlify may use cookies or logs needed to operate hosting and form delivery. You can control cookies through your browser settings. Blocking cookies may affect how some site features work.

How we use your information

We use the information we collect to:

  • Respond to contact form submissions, phone calls, and emails
  • Provide quotes, schedule pool service, repairs, and related work
  • Operate, maintain, and improve our website
  • Keep basic business records
  • Comply with law and protect against fraud or abuse

We do not sell your personal information. We do not use your contact details for unrelated marketing lists without your consent.

Who we share information with

We share information only when needed to run the site, respond to you, or perform services.

We may also share information if the law requires it, such as in response to a valid legal request, or to protect rights, safety, and security.

We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising.

Categories of personal information (California)

In the past 12 months, we may have collected the following categories of personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Identifiers, such as your name, email address, phone number, city or service area, and IP address.
  • Internet or other electronic network activity information, such as pages viewed, browser type, and visit dates, through hosting logs and analytics.
  • Commercial information, such as records of services you asked about or purchased, if you become a customer.

We collect this information directly from you when you contact us, automatically when you browse the site, and from service providers such as Netlify and Umami.

We do not knowingly collect sensitive personal information as defined by the CPRA through this website, such as Social Security numbers, driver's license numbers, precise geolocation, racial or ethnic origin, religious beliefs, health data, or biometric data.

How long we keep information

We keep contact form submissions and customer records for as long as we need them to respond to you, perform services, or keep reasonable business records. If you want us to delete information we can delete, email us and we will do so unless we are required to keep it.

Netlify and Umami may retain data for periods according to their own policies.

Your privacy rights

Depending on where you live, you may have rights to access, correct, delete, or restrict use of your personal information. Email justinpowell@att.net with your request. We may need to verify your identity before we act on it. We will not discriminate against you for exercising your privacy rights.

California residents (CCPA and CPRA)

If you are a California resident, you may have the following rights, subject to certain exceptions:

  • Right to know what personal information we collect, use, disclose, sell, or share.
  • Right to request a copy of the personal information we have about you.
  • Right to request deletion of personal information we collected from you, subject to legal exceptions.
  • Right to request correction of inaccurate personal information we maintain about you.
  • Right to opt out of the sale or sharing of personal information. We do not sell personal information and we do not share personal information for cross-context behavioral advertising.
  • Right to non-discrimination for exercising your CCPA or CPRA rights.

To submit a request, email justinpowell@att.net with the subject line "California Privacy Request." Include your name and the email address or phone number associated with your inquiry, and the right you want to exercise. We will respond within the time required by law, generally within 45 days.

You may designate an authorized agent to make a request on your behalf. The agent must provide proof that you authorized them to act for you, and we may still ask you to verify your identity directly.

CalOPPA disclosure

CalOPPA requires us to tell you how you can review and change the personal information we have collected about you. We do not maintain user accounts on this website. The personal information we hold usually comes from your contact form, phone calls, emails, or service records. To review, correct, or delete that information, contact us at justinpowell@att.net.

CalOPPA also requires us to say whether this site honors Do Not Track (DNT) signals from your browser. We do not currently respond to DNT signals because there is no widely accepted standard for how websites should respond to them. We do not track you across third-party websites for advertising purposes.

Security

We take reasonable steps to protect the information we collect. No website, email, or phone system is completely secure, and we cannot guarantee absolute security.

Children

This site is intended for adults seeking pool services. We do not knowingly collect personal information from anyone under 13. If you believe a child submitted information through our contact form, contact us and we will delete it.

Links to other sites

Our site may link to or embed content from third-party sites such as Facebook, Yelp, or Google Maps. Embedded maps load content directly from those providers and may send technical data to them when you view the page, not only when you click a link. We are not responsible for how those sites handle your information. Read their privacy policies before you share information with them.

Changes to this policy

We may update this page from time to time. When we do, we will change the "Last updated" date at the top. Continued use of the site after a change means you accept the updated policy.

Contact us

American Pure Pool Service & Repair
P.O. Box 84
Meadow Vista, CA 95722
Email: justinpowell@att.net
Phone: (916) 806-6296 or (530) 878-2529
Contact page: https://americanpurepoolsv2.netlify.app/contact/